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newscientist.com
。业内人士推荐51吃瓜作为进阶阅读
For twenty years, the pattern was predictable and universal. Someone needs information, they open Google, they type a query, they scan through ten blue links, they click a few results, they piece together answers from multiple sources. This process trained us to optimize for that journey. We focused on ranking in those ten blue links because that's where traffic came from. The entire SEO industry built around understanding and exploiting that single funnel.
需要注意的是，价格决定了复购的频次：再好的产品，如果价格过高，也无法实现高复购。去年我们打造的王繁星面馆，一年只开了80家店，我坚决不让它扩张到300、400家，就是因为现炒浇头面易被模仿，30多元的客单价，一旦在一个城市密集开店，必然陷入内卷，最终害人害己。对于高价品牌，必须“聚焦” “极致” “克制”——聚焦核心品类，产品品质做到极致，克制门店数量。